Toronto Law Firm - Website Redesign to Improve Branding and SEO

Role

Sole UX Designer

Duration

Nov 2023 - Present

Platform

Responsive Web and Mobile

Figma, Google Suite

Tools

🏗️ Problem

Seneca College required a new website design for their annual Hackathon. Website will need to have multiple pages to display all hackathon information and registration.

💡 Solution

A 10 page responsive web design

🧐 Impact

Reduced property manager skepticism and research required towards eco-friendly renovations
Reduce carbon emissions by older residential buildings

Older residential buildings cannot keep up with emerging and existing green technologies

Currently, Canada’s rate of change for residential buildings to be retro-fitted to these new technologies lie at a dismal 0.7% annually.

At this rate, it would take up to 100 years for all of Canada’s buildings to be up-to-date, 73 years after the current 2050 net-zero goal.

To consider the pain points and motivations of property managers, we relied assumptions gained from our secondary research.

Meet Robby, our persona.

Property manager for a 70 year old building complex in Toronto. Robby is only prompted to renovate his buildings when it malfunctions, but he has no method of understanding which renovations are feasible and appropriate for his building, budget, and location. Without this crucial information, property managers are skeptic, losing their autonomy and deferring decisions and judgement to contractors on what is best for their building.

Ideating different solutions to solve Robby’s pain points

🤝

Pursuing Option # 3

Option three addresses the pain points Robby faces and also aligns with his current behaviours. However upon further research, LEED already utilizes a management tool to provide building improvement suggestions. But this management tool is expensive ($800 plus applicable taxes and fees), and only provides metrics on the entire country’s eco data analyses and trends.

To separate our product from the competition and provide maintenance suggestions in an accessible manner, renovations/ building updates taken by existing buildings are recorded and recommended to property managers with similar properties. This will ease the skepticism on what renovations should be done, while minimizing the additional research needed.

Designing the Solution

I crafted user stories in order to create a task flow property managers would want to complete on the application.

(ex. energy, water consumption, etc.) so that I am up to date with the building’s current expenditures.
So that I know where my building is in comparison to government initiatives
So that I know easily which updates are most feasible

→

Then I used research inspiration to inform the UI of the screens. As per the request of the developers, I used the Mantine UI design system to create a consistent look for the lo-fidelity wireframes and shorten the development time.

Researching dashboard UI for inspiration

The Final Prototype

Home Screen with properties listed and active renovation tasks

Impact

🧐 Reduce property manager skepticism and research required towards eco-friendly improvements to their buildings

building improvements will be recommended by the system based on similar buildings in the area, what updates they have done and their current grade levels
property mangers will have an easier time understanding which improvements are feasible for their particular buildings

🏚️ Reduce carbon emissions

Overall improvement in building eco-friendliness in the community will help reduce carbon emissions

Next Steps

Using clustering, the recommendation system will provide suggestions based on existing buildings within the EcoGrade database. When a property is added to the app, it automatically gets clustered with other similar buildings based on building age, capacity, type, etc. Renovations/ building updates taken by existing buildings are recorded and recommended to property managers with similar properties.

Furthermore, we will need to add on other user flows to the app such as:

sign up flow
- creating account as a property manager
- inputting building details
map feature exploring nearby building grades and updates
conducting primary research with property managers on app usability